I'm a strategic thinker.
Specialising in brands, communications, reputation.
I like to distil complex issues into simple and engaging propositions.
For me, clarity is key.
I'm particularly interested in the new challenges brand owners face in our rapidly changing world.
Especially those driven by globalisation, by new ways in which people talk, and by the increasing need to view customers as citizens, as well as consumers.
If you are looking to buy a new Apple, or a dishwasher, or a bed, then I am definitely not "the" Peter Jones.
And if you are looking for someone who has appeared with distinction on 'Dragon's Den', then look elsewhere.
But if you are interested in board level brand thinking, please feel free to explore this simple website.
And if you find any of what you read interesting, do get in touch