Peter Jones.

Strategic thinking.

I was born in Plymouth, Devon. I grew up in the Tamar Valley, and went to Plymouth College. Afterwards, I took a degree in PPE at Oxford. And after that, I went to live in Italy, where I taught English and learned to cook the perfect risotto.

My career has been in brand and communications strategy and execution. I trained at DDB, and also worked at board level at BBH and TBWA. It was at TBWA that I was co-responsible for creating and running “the NatWest Village”. A radical concept, in which all the bank’s strategic and tactical communications activity was delivered holistically out of one single office.

Other clients throughout my career in the advertising industry included the UK government’s Drink-Drive account, the Welsh Development Agency, Shell and Holsten Pils.

In 2001 I had the opportunity to become vice-chairman at Plymouth Argyle, the football club I have supported since the age of 6. I did that, and remained on the board there until 2005. I rejoined PAFC at the start of 2011, as a non-executive director.

I continue to advise clients on brand strategy, and implementation of intelligent communications programmes. Recent clients have included major projects for Sport England, the British Amateur Boxing Association and Christie’s. The latter was a global project.

In addition, I have recently developed and launched a new brand proposition for the city of Plymouth. The proposition, “Britain’s Ocean City”, launched in the summer of 2013.